What to Put on Your Link in Bio Page (And What to Leave Off)

The most common mistake on bio link pages isn't bad design or broken links. It's too many links.

Open any random bio link page and you'll probably see 15 to 20 links stacked in a column. YouTube, podcast, blog, shop, Patreon, three social platforms, an old webinar, a "collab inquiry" email, and a partridge in a pear tree. It looks thorough. It's actually paralysing.

There's a well-documented phenomenon in behavioural psychology called choice overload. When people are given too many options, they choose nothing. A famous Columbia University study found that shoppers presented with 24 jam varieties were 10x less likely to buy than those shown just 6. Your bio link page works the same way. The page that has everything says nothing.

This guide is about curation. What stays, what goes, and what order to put it all in. If you haven't set up your page yet, start with our guide on how to create a link in bio page in under 60 seconds, then come back here to sharpen it.

The 5-Link Rule

Five links. That's the sweet spot for most people.

Here's why. The average visit to a bio link page lasts under 10 seconds. People arrive from Instagram or TikTok, scan from top to bottom, and either tap something or leave. Click-through rates drop sharply after position 3 — by the time a visitor reaches link number 8, they've already glazed over.

Every link you add dilutes the ones above it. If you have 5 links and someone taps one, that's a 20% click rate per link. Add 15 more and you haven't given visitors more choices — you've given them more reasons to bounce.

Here's the hierarchy that works:

Position 1: Your current priority. This is whatever matters most right now — a product launch, a lead magnet, a sale, a new course. It changes regularly and that's the point. If someone only clicks one link, make it this one.

Position 2: How to work with you. Your booking page, services page, or consultation link. The thing that makes you money or moves your career forward.

Position 3: Your best content. Not all your content — your best. A portfolio, a featured article, your most popular YouTube video. One link, not twelve.

Position 4: Stay connected. A newsletter signup or community invite. Something that keeps the relationship going beyond this single visit.

Position 5: Home base. Your website or an about page. The catch-all for anyone who wants to explore further.

That's it. Five links, ordered by intent. The person who just discovered you on TikTok gets a clear path. No guessing, no scrolling, no decision fatigue.

What to Leave Off

This is the controversial part. Here's what doesn't belong on your bio link page:

Social media icon rows. Think about it: someone is visiting your bio link page because they already found you on social media. They followed you on Instagram, tapped the link in your bio, and now you're... sending them to your Twitter? You're routing people away from your page and back to platforms where you have zero control over what they see next. Kill the icon row.

Every platform you've ever posted on. You don't need links to your YouTube, your podcast, your TikTok, your Threads, your LinkedIn, your Pinterest, and your Snapchat. Pick the one or two platforms where you do your best work. Link those. Let the rest go.

Outdated links. That webinar from November. The sold-out product. The event that already happened. Dead links don't just waste space — they signal that you're not paying attention. If it's not current, it's not on the page.

Your personal email address. Putting your email on a public page is an invitation for spam. Use a contact form or a booking link instead. It looks more professional and filters out low-effort inquiries.

A generic "About Me" page. Your bio link page already is your about page. It has your photo, your name, a short bio, and your most important links. Linking out to a separate about page is redundant. If someone needs more context, that's what your website (position 5) is for.

Cutting links feels uncomfortable. You built that podcast page. You worked hard on that Pinterest board. But your bio link page isn't a trophy shelf — it's a funnel. Everything on it should earn its spot by driving a click that matters. If you need tips on building a clean page without overthinking the visuals, see our guide on creating a bio link page without design skills.

How to Order Your Links

Order matters more than most people realise. The link in position 1 gets roughly 40% of all clicks on a typical bio page. Position 2 gets about 25%. By position 4, you're down to single digits.

So your highest-value link goes first. Always. This isn't about what you're most proud of — it's about what the visitor needs most, or what drives the most value for you right now.

A freelance designer should lead with their portfolio or booking link, not their Instagram highlight reel. A course creator should lead with their lead magnet or course page, not their blog. A musician launching an album puts the album link at the top — not their Spotify artist profile, not their merch store.

Put your lead magnet first. Put your booking link second. Put your content third. Be ruthless about the order because your visitors won't scroll to find what they need — they'll just leave.

If you're using Biotree, you can drag links to reorder them in seconds. No need to delete and re-add anything. If you're also using your bio link on professional networks, our LinkedIn bio link guide covers how to tailor the order for a professional audience.

When to Update Your Page

Your bio link URL never changes, but the content behind it should be living. Set a calendar reminder: review your page once a month at minimum.

The monthly review is simple. Look at your analytics. If a link hasn't been clicked in 30 days, remove it. If your priority has shifted — new launch, new offer, new season — swap position 1. It takes two minutes and keeps your page from going stale.

Beyond the monthly check, update whenever something significant changes. Launching a product? It goes to position 1 the day it drops. Running a holiday sale? Swap it in for the week, then swap it back. Finished a campaign? Pull the link immediately. Don't leave it there as a memorial.

Seasonal updates matter too. A fitness coach might lead with a "New Year Challenge" signup in January and a "Summer Shred" guide in May. A photographer might swap between wedding season booking and holiday mini-sessions. The structure stays the same — five links, priority order — but the content rotates with your business.

The best bio link pages feel current. When someone lands on yours and sees a link to something that launched this week, they know you're active, you're present, and you're worth following.

Keep It Tight, Keep It Current

Your bio link page isn't a directory. It's a decision funnel. Every link should have a job, every position should be intentional, and anything that isn't pulling its weight should be cut.

Five links. Priority order. Monthly review. That's the whole system.

Put your best offer first. Remove what's not working. Treat your page like a storefront window, not a storage room. The tighter your page, the more clicks you get — and the more those clicks actually lead somewhere that matters.

Build your Biotree page free and set it up the right way from the start.

Frequently Asked Questions